With 2007 a whole day behind us, the lovely girls of Jinky Wink have been reflecting. Reflecting on clients gained, and monies lost -- ideas sparked and projects extinguished -- and all the ups and downs of our first year of this little business venture. We'd like to share with you, our loyal readers (all two of you) the lessons we have learned in Oh-Seven.
1) Starting a business is hard.
2) Keeping it running is way harder.
3) Money does not, in fact, grow on trees.
4) You think you know what you need to know, but you don't know anything until it's too late.
5) Never, ever include shipping in your estimate! (Read: paper is heavy)
6) Bartering for ads: will the loss of profit be worth it?
7) Tons of visits to your website are great, but visits that turn into sales are what you really want.
8) Sometimes, random last minute decisions are good ones. (www.thesampler.com)
9) Late November and early December will be busy.
10) Getting product into brick & mortar stores requires a secret password or handshake. (If anyone knows what this is, please send an email to info@jinkywink.com.)
Thankfully, when you love what you are doing, the ups outweigh the downs. We've learned from our mistakes, and are looking forward to a great 2008!
Cheers and Happy New Year!
Tamara & Ellen
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